A web development company can use several techniques to personalize your eCommerce store and improve your conversion rate, resulting in more money in your pocket. The key is knowing what those techniques are and how to implement them correctly. Learn about 6 ways web development companies can improve the overall look and feel of your eCommerce store by personalizing it here.
1) Customizable Tabs
The first way a digital marketing agency can help you personalize your site is by installing custom tabs. Tabs add customization to your page and allow your clients to pick their favorite topics. For example, if you have an online store for children’s clothing, you might want to offer tab options like Dresses, Shirts & Tops, and Outerwear, etc.
Adding these types of tabs can also be valuable for companies that sell multiple products at once; instead of having to search through many pages looking for exactly what they want, users can select specific pages that are relevant to them.
2) Ready-Made E-Commerce Templates
Ready-made ecommerce templates are a great option. Customized specifically for your brand and products, these template options provide a cheap way to test out various layouts in one sitting. They can also help you decide what kind of look and feel your store should have based on what’s popular with consumers today.
Think modern or vintage, and you can see how people are buying products differently depending on their personal tastes. Simply let this inform your customers your approach and see if it helps drive more traffic to your storefront or website.
3) Add a Human Touch to Ecommerce Design
Often overlooked, one of the most important aspects of designing a successful ecommerce store is making sure that it’s highly personalized. Instead of a user looking at your online storefront and seeing nothing but product information, show them exactly what they want to see.
Targeted personalization has become especially significant for two specific markets: unique goods (wedding registries, for example) and B2B clients (who need to purchase goods in bulk for multiple clients). That means you have to think about more than just what type of personalization to add—you have to think about how different types of personalizations fit into your market. Once this exercise is done, let your web development company create a personalized user experience for your E-Commerce website.
4) Look At Your Analytics
Looking at your site analytics—be it Google Analytics or something similar—is a good way to see how people interact with your site. Different types of personalizations allow you to see what sections of your site are receiving clicks and attention, allowing you to direct more personalized content toward that section.
Keep in mind, not all customization is about getting people on your page, but making sure they stay there for as long as possible. That’s where a good web development company can help. Using SEO best practices and website user experience design principles, a web development agency will make sure users leave with a smile (and hopefully an order).
5) Integrate with Google Tag Manager
If you have handed over your website to a digital marketing agency, they may have some custom solutions for data collection. To make sure you aren’t losing out on information and insights, ask them if they can implement Google Tag Manager before launching your website.
Not only does GTM help streamline collecting marketing data across multiple channels (such as search engine optimization and social media), but it also allows for real-time personalization of a customer’s experience.
If you want to run custom reports or collect more in-depth information from customers to serve up on your site, GTM is likely a requirement. It also makes it easy to bring in new partners down the line if your needs change down the road.
6) Include other channels in your communication strategy
Developing a single channel strategy is crucial to reaching and retaining your customers. However, most companies fail to realize that by not promoting across multiple channels, they’re actually doing their marketing strategy a disservice. Many ecommerce businesses also don’t take into account how effective personalization can be for their customers and how it will increase revenue.
We highly recommend you to try the aforementioned 6 different types of personalizations with your ecommerce store and see the difference.
Other Benefits of Hiring a Web Development Company
Beside the aforesaid personalization advantages, others benefits of hiring a web development company can be numerous. The quality of the website, as well as how it functions, will depend on the skill level of the developer. A strong developer is able to create an appealing website that will draw in new customers and keep them coming back for more.
Here are some benefits of hiring a web development company:
1. Improved SEO
One of the biggest benefits of having a professional web developer create your website is that they will know how to optimize your site for search engines. If you want to increase traffic to your website and make sure customers have an easy time finding exactly what they are looking for, then this is essential.
2. Increased Traffic
The first time someone visits your website, they may leave without making a purchase or taking any action at all if they do not like what they see or cannot find what they are looking for easily enough. However, if you hire a professional who knows how to design sites that catch visitors’ attention and make it easy for them to navigate through their options, then there is a better chance that they will return again in the future.
3. Expertise
A web design company has the expertise and skills needed to create a website that is professional, attractive and easy for your visitors to navigate. They also have experience with different types of websites so they know how to create one that will work well for your business.
4. Cost Savings
A web development company can help you save money on developing a website by providing you with high-quality solutions at an affordable price. You don’t have to hire a number of different designers, developers, and programmers for this task; instead, you can rely on one professional team that will do everything for you.
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