As an SEO professional, I’ve come into my own over the years. Not only have I learned a few basic principles but also advanced them in my everyday life as well as within my career.
What’s it like to be starting out?
When you begin working on any task, you start with the mindset that “this is how it should go.” This mentality is especially true for beginners. It’s easy to feel like you’re doing things incorrectly just because it hasn’t been done by others.
As you move along, you pick up on skills that allow you to do your job better and more efficiently than before. There are many ways that you can improve and each one of those will require trial and error.
This concept of learning and constantly improving has existed even before you were really thinking about making money online. In fact, Google made people think they could make their own website when they signed up for its Search Engine Optimization program. That was pretty wild back then and nothing prepared us for what we’d face later on.
Many businesses don’t always plan ahead. Even if they do, the plans are often unrealistic or wrong. Most business owners would rather set aside $500 for marketing than have some site built. What happens when you start small and build your sites with no budget at all? This is what I’m always getting asked after. If your goals and dreams aren’t clear, it can put you off from pursuing anything serious. For example, I didn’t intend to build a YouTube channel but I did anyway. When I started, it wasn’t the best idea yet.
When it comes to blogging, we see a lot of websites that do more advertising while not having much content. However, there are other methods that could make your blog stand out. By taking advantage of keywords you already own for different topics, you can add new keywords that will help you rank well in searches for your target audience. Plus, by adding links from reliable websites throughout your blog, you will increase your overall exposure.
Don’t let anyone tell you that you should start building a blog right away. Don’t make decisions based solely on how quickly your ideas can take root. Build slowly until you’ve made your mark. Trust me I’ve been there. I just took some time to figure out where I wanted to take my brand, and what I did with that knowledge while I waited. Now I’m in position to make money from those pages.
I am a big believer in blogging because most people want to watch videos or read articles. A blog isn’t going to make a great video or article. A large amount of people are looking at search engines for answers. And as long as you have a decent amount of traffic coming in, you’ll find success.
The internet continues to change and sometimes it just takes a little extra effort. If people search for something you’re talking about, and their results are low quality, you won’t get their attention and even less so if they say something negative you’ll hear about it. Remember, as humans we have a tendency to judge and analyze things. So keep that in mind when determining if a topic will work or not.
Here’s a link to another helpful post I wrote about this concept, Search Engine Optimization: How & Why.
Social Media is not dead. Sure it is evolving at a fast pace, but they are still around because people have used them well enough to gain significant traction without paying for it in the first place. Be sure to follow your niche social media accounts wherever you’re posting. Post regularly and use the same names of your Instagram. Do everything possible to improve your Facebook Page. Also, keep your notifications open and reach out to old contacts and ask them if they see anything about their friend. We’re all connected.
When it comes to SEO, you have to be careful not to become complacent. Social media does take up a considerable portion of your time. People who ignore all these sites will struggle to grow their following. Keep an eye on what you’re creating on your sites. If possible, use plugins such as Yoast to improve SEO and make your page look aesthetically pleasing. Or even hire someone to fix broken links and missing meta tags.
All things considered, I consider myself more than competent. My education and experience gives me a good grasp on the basics, and when I hit the ground running on it, I don’t see why not. One thing that surprised me that day was being able to do what everyone else seemed to be getting done.
So it goes. The world is evolving and people continue to learn. With every challenge, comes some opportunity. Use that as motivation to succeed. Keep going. Let anyone know you’re trying. Eventually, when your brand gets established, you’ll need to move on to monetizing it. Here’s my list of social bookmarking tips to get your content noticed.
How Much Time Does Your Day Really Need for Blogging?
When you’re young and full of energy, it doesn’t hurt to spend all day putting together a masterpiece. Everything’s ready and waiting for the next post to impress. Things can be fun, but what happens when you’re older?
When you hit your 30s, it makes sense to slow down. Especially when new ideas and progress hit you like lightning strikes the earth. Take a moment to think about your priorities. Spend the majority of your day doing things you enjoy and that won’t affect your ability to create valuable content. This means you don’t have to make yourself a priority. Just sit at home doing what you really want to do. But don’t let yourself relax or sleep! Work hard and accomplish what you want. Make sure that on top of you enjoying it, you’re spending a decent amount of time doing it. Get up and get moving!
To achieve your goals, you need a reason! Maybe even better than reason to keep the wheels turning. Sometimes you’re facing uncertainty. Perhaps you’ve got a team of writers that needs their project completed or perhaps you just want to stay busy. Whatever the case may be, start blogging. Set a specific deadline for when you’ll publish. Check in periodically and see if you’re successful and you’ll soon learn how to grow your readership.
I know it’s stressful and exhausting, but blogging is really very rewarding once you get going. It’s not what you do in a week that counts, it’s how you start. Focus mainly on generating traffic. That will take time, but you need to know what’s happening now. Once you get the hang of it, stick to it. It may seem tedious to sit at home all day but try to live your life! At least that way when you write again, don’t feel bad about taking care of the things you had. Don’t worry about losing hours, worry about wasting it. After all, writing can be a nice distraction.
What Makes Me Happy
There are also times when you feel you should push things to the side, not bother trying anymore. These are situations when you don’t have all the answers. They’re the moments when you think you’ve “just gone out of your league.” Or maybe you’re feeling overwhelmed and can’t decide what to focus on.
It’s okay to quit; it’s just a process! When you realize there are more pressing things in your agenda than writing about your latest venture, stop trying to think about it. Stick to the routine, get the words down on paper and eventually you’ll feel a certain sense of accomplishment.
My advice isn’t to give up; rather, it’s just to learn to control your environment so that you’re capable of producing as much content as possible. If you’re struggling with self-esteem, it’s OK to let it go for a bit. Write something that relates to it. Have you finished that project and are planning on finally finishing the book you’ve been working so hard to finish? Start a blog post right now and have a post that talks about how amazing that is.
Don’t wait to let yourself feel accomplished just yet. There’s always something there. Some part of you wants to get it over with. Others realize that they’ve been making excuses too. Either way, you’ll feel great about that because it means that you’ve reached your goal and that you’re successfully working toward your goals.
The Best Thing About Being Started
So far, I wouldn’t recommend jumping headfirst into blogging. Rather, I encourage you to approach it with curiosity. There’s a lot of potential for growth, but don’t let it scare you. Look for opportunities and use them. Instead of spending hours researching and implementing new strategies, just start with one simple strategy. From there, gradually become more experienced, more confident and ultimately more marketable.
And remember, every success requires a steady stream of revenue. Give it a shot if you’re willing to give it the time and resources to make you happy. No matter how much you’ve tried to make your hobby profitable, the reality is you’ll never be able to make a living off it. Successful bloggers make a living from their art—not the other way around, I promise.
Don’t waste time worrying. Whether you’re in school or continuing your studies and exploring further study options, just get the basics down, and you’ll be successful. That doesn’t mean you need to stay perfect. All bloggers know how important perfection is. Perfection is unattainable, yet it pays the bills and keeps the lights on.
The bottom line: If you want to achieve success, keep going. Push your mind to think creatively about solutions instead of merely sticking to “one solution fits all.” That doesn’t guarantee success, but it will produce.